—Book Promotion Services
Book Promotion Services for Ads, Email, Launches, and Reviews
Book marketing services are an integrated launch system covering Amazon listing optimization, paid ads, email outreach, and a structured review pipeline across a 30 to 90 day window. AuthorWings runs the work as one coordinated campaign at $1,495 to $5,995, not six freelancers selling pieces. Most self-published books sell under 1,000 lifetime copies, and the marketing math, not the writing, is usually why.
—WHAT YOU GET
What hiring book marketing services actually buys you (and what cheap promotion services hide)
The line item on the invoice says “marketing.” The actual deliverable is six different jobs done across 30 to 90 days.
A real marketing engagement handles six jobs in sequence: foundation work (a sellable Amazon listing and optimized keywords), an author platform (website, email capture, autoresponder), advertising setup (Amazon Ads built around your genre’s real cost-per-click economics, not templates), launch coordination (pre-order, launch-day sequence, review-pool activation), email and reader outreach (newsletter swaps, ARC distribution, BookBub work), and ongoing visibility (post-launch ad management and ranking monitoring).
That breakdown is where most cheap promotion services get caught. The $99 “Amazon ad campaign setup” or the $199 “social media blast” sold on freelance platforms ignores 4 of those 6 jobs. The author pays for one piece, sees no measurable result, hires another vendor for the next piece, and ends up 9 months later having spent $3,000 across 5 vendors with no integrated launch and no compounding visibility.
AuthorWings book promotion services price the integrated work on day one: one strategy, one launch calendar, one team coordinating Amazon, email, ads, and outreach. And we say so honestly when marketing alone cannot fix what is actually a manuscript or audience problem.
—WHY IT MATTERS
What book promotion services actually achieve (and what no service can promise)
Marketing transparency is rare in publishing because the math does not flatter most authors. The numbers below are not designed to discourage you. They are designed to set the realistic ceiling for your genre and budget so you can make an informed decision instead of buying into a fantasy.
What authors actually earn
Marketing doesn't guarantee a tier. It shifts the odds of reaching one. Open any row for what it takes.
What it takes
Publishing alone. No paid promotion, no email list, no launch sequence.
What it looks like
A handful of launch-month sales tapering to single digits a month by month three.
When it happens
The default when marketing is skipped, or when it's social media posts only.
What it takes
Optimised listing, email capture, a basic launch sequence, 30 days of post-launch monitoring.
What it looks like
A 200-copy first month, 80 in the second, tapering to roughly 800 lifetime by month nine.
When it happens
Within 12 months for non-fiction with a platform; 18 to 24 for fiction debuts.
What it takes
Multi-platform distribution, 30 days of Amazon Ads, a BookBub-style promo, an email list past 500.
What it looks like
An 800-copy launch month, 200 to 400 a month sustained through month six, around 3,000 lifetime.
When it happens
Within 9 to 12 months, when the launch runs cleanly and the ads find product-audience fit.
What it takes
A 60-day campaign, professional PR placement, a paid editorial review, a trailer, an email list past 2,000.
What it looks like
A 2,500-copy launch, 600 to 1,200 a month sustained through month nine, 8,000 or more lifetime.
When it happens
Within 12 to 18 months, and only when manuscript quality, niche fit, and execution all line up.
What it takes
An exceptional manuscript, the right timing, a viral discovery moment — often a category-defining book.
What it looks like
A BookTok breakout, an acquisition offer from a traditional publisher, 5,000+ a month sustained.
When it happens
It can't be planned or bought. Marketing supports a book like this; it doesn't create one.
Bars share one scale: a full bar is 50% of authors.
Royalties shown are the author's share on a $4.99 Amazon ebook at the 70% rate, which is $3.49 a copy — before tax, ad spend, and production costs. Bands are indicative and don't account for every author, so the shares above don't total 100%. Distributions reflect Written Word Media indie author surveys and WordsRated industry data. Outcomes vary by author, genre, market, and effort. AuthorWings does not guarantee specific sales results.
—WHAT WE OFFER
Four book marketing layers, ordered from foundation to authority
A book launch is not one thing. It is four distinct layers built in sequence. Skipping a layer or buying them out of order is the most common reason marketing engagements fail to produce sales. Each layer answers a different question about your book’s discoverability.
I
Required for every tier
Foundation Layer
The base infrastructure every book needs before any promotion runs. A sellable Amazon listing (optimized title, subtitle, description, A+ Content briefing, 7 to 21 keywords). Author Central, Goodreads, and BookBub author profiles. Author website with email capture and lead magnet. Working autoresponder sequence for new subscribers. Without this layer, every promotional dollar leaks because there is nowhere for interested readers to land. Required for every tier we offer.
II
The engine
Paid Acquisition Layer
Amazon Ads for authors is the engine that drives most ongoing self-published sales. A real ad account is structured around your specific genre’s cost-per-click economics (CPC ranges from $0.20 in non-fiction niches to $1.50+ in romance subgenres), with separate Sponsored Products and Sponsored Brands campaigns for product targeting, keyword targeting, and category targeting. Most DIY authors lose money on Amazon Ads in the first 90 days because they use generic templates instead of genre-specific structures. We set up and manage the account through the launch window.
III
The reliable one
Email and Reader Outreach Layer
The least visible layer, the most reliable. Your email list is the only audience asset Amazon cannot take away. This layer covers ARC distribution to advance readers (typically 50 to 200 readers depending on tier), newsletter swap coordination with authors in your genre, BookBub featured deal applications, and review-pool activation in the 7 to 14 day launch window. Email opens beat social media reach by roughly 10 to 1 for book promotion.
IV
Premium top
Authority and PR Layer
The premium top layer. Paid review coverage (Kirkus, BookLife, Foreword Clarion). PR Newswire or BusinessWire press releases. Book trailer (in-house production with stock footage and motion graphics, or premium with custom voiceover). Optional premium services: TV/podcast booking, awards submission, billboard campaigns, speaking engagement coordination. This layer is for authors who already have audience traction and want to expand into authority positioning. Most first-time authors do not need this layer for launch.
—INVESTMENT
Book promotion services pricing across 3 tiers (Foundation, Growth, Authority)
Tier price covers integrated marketing work at the level your launch actually needs. Three tiers map to three launch goals: foundation infrastructure for organic discoverability (Foundation), active 30-day Amazon Ads launch (Growth), or full 60-day multi-platform campaign with PR and authority positioning (Authority). All tiers include the foundation layer because every paid campaign leaks money without it.
| Feature |
Foundation $1,495 Choose Foundation |
Most Popular
Growth $2,495 Choose Growth |
Authority $5,995 Choose Authority |
|---|---|---|---|
| Scope and foundation | |||
| Best for | Building marketing infrastructure first | Foundation plus a 30-day Amazon Ads launch | 60-day multi-platform launch with PR |
| Campaign timeline | 3 to 4 weeks setup | 3 to 4 weeks setup + 30-day campaign | 3 to 4 weeks setup + 60-day campaign |
| Payment options | Single / 50-50 | Single / 50-50 | Single / 50-50 / Milestone / 3 mo |
| Custom author website | 4 pages, mobile responsive | 4 pages, mobile responsive | 4 pages + book launch sales page |
| Email list and welcome automation | Setup + lead magnet + 3 emails | Setup + lead magnet + 3 emails | Setup + lead magnet + 5 to 7 launch emails |
| Paid ad campaigns | |||
| Amazon Ads management | ✗ | 30 days active | 60 days active |
| Facebook or Instagram Ads | ✗ | ✗ | 60 days active |
| BookBub Ads | ✗ | ✗ | 60 days active |
| Ad image variations | ✗ | Included with setup | 3 variations per platform |
| Outreach and PR | |||
| Influencer outreach | ✗ | 5 to 10 micro-influencers | ✓ |
| PR list building and outreach | ✗ | ✗ | Target 3 to 5 placements |
| Podcast and video interview outreach | ✗ | ✗ | Target 4 to 6 placements |
| Press release writing | ✗ | 1 press release | ✓ |
| ARC campaign setup | ✗ | BookFunnel or NetGalley | ✓ |
| Launch assets | |||
| Paid book review | ✗ | ✗ | Kirkus, BookLife, or Foreword |
| PR wire release | ✗ | ✗ | PR Newswire or BusinessWire |
| Standard book trailer | ✗ | ✗ | 60-second video |
| Social media profile setup | ✗ | 2 platforms | ✓ |
| Social content for launch | ✗ | 15 posts | 20 posts |
| Strategy and reporting | |||
| Strategy calls | 1 launch sequencing call, 60 min | Mid-campaign and end-of-campaign review | Weekly calls, 8 across 60 days |
| Performance reports | ✗ | Weekly | Weekly across 3 platforms |
| Dedicated account manager | ✗ | ✗ | ✓ |
In every tier
- Amazon listing optimisation
- Goodreads profile setup
- Author bio writing
- Tier 2 channel recommendation doc
—ADD-ONS
Six book promotion add-ons that solve specific launch problems
These add-ons sit on top of Foundation, Growth, or Authority tiers (Authority tier already includes Paid Review, PR Wire, and Standard Book Trailer). Most authors do not need every add-on. Some authors need exactly one or two. Buy what solves a real problem you have, skip what does not.
Paid Book Review
$699
One professional review from Kirkus, BookLife, or Foreword Clarion (we recommend the best fit for your genre and book). Trade reviews carry weight with libraries, bookstores, and reader-decision-making at the Goodreads stage. Worth buying if you need third-party validation for non-fiction credibility, library acquisition, or as a launch quote source. Skip if your tier is Authority (already included) or if your audience does not respond to trade-review credibility (most genre fiction readers do not read Kirkus).
PR Wire Release
$649
One distribution via PR Newswire or BusinessWire (we recommend the best fit for your release angle and target outlets). PR wire releases hit syndicated news outlets and create a public press footprint that journalists, podcasters, and event organizers can find when they search your name. Worth buying if you have a real news angle (book launch, milestone, new authority positioning). Skip if you are running a quiet launch or if your audience does not search you in news indexes.
Standard Book Trailer
$999
60-second video with script, motion graphics designed in-house, voiceover, music, and 2 rounds of revision. Stock footage and motion graphics, not cinematic actors. Used for social media launch posts, Amazon A+ Content video slots, and email campaigns. Worth buying if your launch sequence includes video-first platforms (Instagram, TikTok, YouTube). Skip if your audience reads more than they watch.
Premium Book Trailer
$1,999
90 to 120 second video with premium voiceover, custom motion graphics designed in-house, premium music, and unlimited revisions within scope. Same in-house production model as Standard, with longer runtime, higher production values, and more revision flexibility. Worth buying for premium launches, multi-platform social media campaigns, or non-fiction authority books. Skip if Standard Trailer fits the launch budget. Note: cinematic live-action trailers with actors are a custom-quote service starting at $5,000+, not part of standard add-ons.
NetGalley Setup
$199
NetGalley account configuration and listing setup. NetGalley reaches librarians, booksellers, professional reviewers, and book bloggers in advance of publication. Worth buying for non-fiction, debut literary fiction, or any book where library and bookseller recommendations matter for sustained sales. Skip for romance and most genre fiction (audience is on different platforms). NetGalley platform fees ($399 to $3,499 for 6 months) are paid by you directly.
BookFunnel ARC Setup
$149
BookFunnel account configuration and ARC campaign automation. BookFunnel distributes advance reader copies to your reader list and tracks who actually opens the file. Worth buying if you have an existing email list of 200+ readers or if you are running a structured ARC campaign for review velocity in the first 14 days. Skip if you have no email list yet (build the list first via Foundation tier). BookFunnel platform fees ($20 to $150/month) are paid by you directly.
Universal availability and cost disclosure
Prices listed cover our coordination, design, strategy, and outreach work. Third-party vendor costs (review fees, distribution fees, platform subscriptions, voiceover talent fees) are paid by you directly and vary based on market, scope, vendor selection, timing, and availability. Estimated ranges shown are 2026 indicative rates and may change without notice. Availability of specific reviewers, voiceover talent, and platform features depends on timing and vendor capacity at booking. Where in-house resources are noted (book trailer design, motion graphics), those costs are included in the price.
—HOW IT WORKS
How book launch services actually work across 6 documented steps
Most marketing failures trace to one root cause: the campaign launched before the foundation was built, or the foundation got built and no campaign followed. These six steps prevent both.
I
Days 1 to 3
Discovery and Launch Audit
A 45-minute consultation maps what you have (manuscript status, edit status, cover, existing email list, ad history, prior promotional activity, audience size on social platforms, genre, comparable titles) and what you need (which tier, which channels, which ad budget, which timeline). We identify pre-launch gaps before contracting (manuscript not edited yet, no email list, no Amazon listing, no author website). Written proposal with tier, scope, timeline, ad budget recommendation, and payment plan delivered within 48 hours.
II
Weeks 1 to 4
Foundation Buildout
The infrastructure layer that every paid campaign depends on. Custom 4-page author website built and tested, Amazon listing optimized (description, A+ Content briefing, 7 to 21 keywords depending on tier, BISAC categories), Author Central and Goodreads profiles set up or optimized, email list configured on MailerLite or ConvertKit, lead magnet created and connected to autoresponder, welcome email sequence (3 emails) written and live. You review and approve every deliverable before campaign work begins. Authors who skip this step lose 30 to 50% of their ad spend in the first 30 days because there is nowhere for clicked traffic to convert.
III
Week 4 to Week 5
Ad Account Setup and Strategy Lock
Amazon Ads account audited or created, structured into campaigns based on your specific genre’s CPC economics (cost-per-click ranges from $0.20 in non-fiction niches to $1.50+ in romance subgenres). Initial keyword targeting, product targeting, and category targeting campaigns built. For Authority tier, Facebook/Instagram and BookBub Ads accounts also configured. Ad creative produced (3 image variations per platform for Authority). You set the daily budget. We hand you a written campaign architecture document showing every campaign, every targeting strategy, and the success metrics we will track. No spending begins until you approve.
IV
Days 1 to 30 (Growth) / 1 to 60 (Authority)
Active Campaign Management
This is the work the tier price actually pays for. Daily Amazon Ads bid adjustments based on what’s converting. Search-term harvesting (every 2 to 3 days, profitable search terms get promoted to their own campaigns, unprofitable ones get negative-targeted). Facebook/Instagram audience refinement based on click-through rates. BookBub category and pricing optimization. Influencer outreach (Growth: 5 to 10 micro-influencers, Authority: ongoing through campaign window). PR and podcast outreach (Authority tier only). Weekly performance reports show ad spend, conversions, ranking changes, and royalty estimates. You receive numbers, not dashboards.
V
Launch Day to Day 14
Launch Window and Visibility Push
The 14-day window where launch sequencing actually matters. Pre-order ramp (Authority tier only, set up in Step 3). Email blast to your list on launch day. ARC reader review activation (advance readers post reviews in the first 7 days for review velocity that Amazon’s algorithm rewards). Social media content rollout (Growth: 15 posts, Authority: 20 posts plus sales-page launch). Newsletter swap coordination if you have author network. PR wire release (Authority only). Book trailer rollout (Authority only). Daily campaign monitoring during this window because Amazon’s algorithmic boosts and penalties happen within hours, not days.
VI
Final Week
End-of-Campaign Review and Forward Plan
Detailed report showing what was spent, what was earned, which channels converted, which keywords drove sales, which ads underperformed, which audiences engaged. Full data export from every platform (Amazon Ads, Facebook Ads, BookBub Ads, Author Central, email platform). Recommendations document for the next 60 to 90 days: which campaigns to keep running at lower budgets, which to shut down, which keywords to expand, which ad creative to refresh. Authority tier includes a 60-day forward plan you can execute yourself or hand to another vendor. We do not lock you into ongoing retainers. The data and the playbook are yours.
—WHEN NOT THE RIGHT FIT
Three scenarios where book marketing services are the wrong move
Marketing is the wrong service for a specific kind of book at a specific stage. Buying it before the prerequisites are in place is the fastest way to spend $1,495 to $5,995 and not produce sales lift. Read this before you book a launch consultation.
Manuscript Not Finished or Edited
If your book has not been through professional editing, marketing will not save it. Reviews land in the first 14 days and they are merciless. “Needed an editor,” “rough in places,” “could not finish” are the patterns. Once those reviews land at 1-star and 2-star, no amount of ad spend, PR, or influencer outreach reverses them. Edit first, market second. The order is not negotiable.
Try this instead
Book editing services is the right service to start with.
No Defined Reader Yet
Marketing services optimize the path from “potential reader sees your book” to “potential reader buys your book.” If you cannot describe the specific person who would buy this book and why, marketing optimization has nothing to optimize. Books written without a defined audience sell to that defined audience: nobody. The marketing campaign reveals the audience problem, but at $1,495 to $5,995, it is an expensive way to learn it.
Try this instead
Spend a week answering “who specifically will buy this and why” in writing. If the answer is hazy, the problem is positioning, not promotion.
Book Not Published Yet
If your book is not live on Amazon, Apple, Kobo, B&N, or any other retailer yet, there is nothing for ad clicks to convert against. Foundation tier can build the email list and author website pre-launch, but Growth and Authority tier ad campaigns need a live, purchasable book to drive traffic to. Publishing setup comes first, marketing follows.
Try this instead
Book publishing services handles KDP, IngramSpark, Apple Books, Kobo, and B&N setup in your name with full rights and royalties retained.
—Compare
AuthorWings vs other book marketing companies on transparency, deliverables, and Amazon Ads for authors
Five places to hire book marketing. Three of them lean on guaranteed-outcome or "bestseller" promises that run against the FTC's truth-in-advertising rules, and one charges premium-retainer prices while reporting largely through its own dashboards rather than accounts you own.
Marketing services report card
Five options graded on the two things you can check before you buy: where the reports come from, and how specific the named deliverables are.
Outcome honesty
- Reports come from a four-hour sub-category screenshot
- Guarantees a bestseller status that isn't one
- Verifiable? Economically meaningless
Deliverable specificity
- Named items: a promo blast and a screenshot
- Report cadence: one launch screenshot
- Forward plan: none
Outcome honesty
- Reports come from vendor screenshots only
- Guarantees are vague and unwritten
- Verifiable? No
Deliverable specificity
- Named items: one or two generic services
- Report cadence: none scheduled
- Forward plan: none
Outcome honesty
- Reports come from their internal sales data
- Guarantees implied through "partnership" language
- Verifiable? The royalty contract obscures it
Deliverable specificity
- Named items: rarely specified in the contract
- Report cadence: occasional
- Forward plan: the contract simply continues
Outcome honesty
- Reports come from their dashboard, sometimes yours
- Guarantees framed as soft hype
- Verifiable? Partly
Deliverable specificity
- Named items: ten or more, specified
- Report cadence: weekly, polished decks
- Forward plan: yes
Outcome honesty
- Reports come from your own ad and email platforms
- Guarantees: explicitly none, FTC-compliant
- Verifiable? Yes, on accounts you own
Deliverable specificity
- Named items: 10 to 20 per tier, named in the contract
- Report cadence: weekly through the campaign
- Forward plan: a 60-day plan you keep
Boutique agencies deliver as specifically as we do — at ten times the price. The grade they don't match is the one about whose numbers you're reading.
The honesty grade scores where outcome reports are sourced and whether claims can be checked against platforms you control. The specificity grade scores how many deliverables are named contractually and whether a forward plan is included. Based on FTC business guidance on marketing claims and on each option type's publicly published service tiers.
—Frequently Asked Questions
Book marketing services questions authors ask before launching
Thirteen questions, ordered the way they typically come up in launch consultations. Most go beyond the sections above; one or two point back to the tier that fits your stage.
Do I keep 100% of my royalties and rights when you run my marketing?
Yes. AuthorWings is fee-for-service, so we take a flat project fee and never a share of your sales. You keep 100% of your royalties and full rights to your work. Every account we build or manage stays in your name: your Amazon Ads account, your email platform, your Author Central and Goodreads profiles, your author website. Ad spend goes from you directly to each platform, never through us. When the campaign ends you keep the accounts, the data, and the forward plan, with no ongoing claim on your earnings and no retainer lock-in.
How much should I budget for ad spend on top of the tier price?
Depends on tier and genre. Foundation tier needs zero ad spend (no campaigns run). Growth tier authors typically commit $500 to $3,000 in Amazon Ads spend over the 30-day window, scaled to their genre's CPC reality. Authority tier authors commit $2,000 to $8,000 across 60 days, distributed across Amazon, Facebook/Instagram, and BookBub. We will give you a recommended ad budget on the consultation call based on your specific genre's cost-per-click economics. Ad spend is paid by you directly to the platforms, never to us.
When should I start marketing, before launch, at launch, or after?
Foundation buildout starts 4 to 8 weeks before publication date. The Amazon listing optimization, email list, and author website need to exist before launch day so launch traffic has somewhere to land. Active campaign management starts at launch day for Growth tier (30-day window) and 1 week before launch for Authority tier (60-day window with pre-order ramp). Authors who hire marketing services after launch typically lose the algorithmic boost window that Amazon gives new releases, which is the most valuable visibility you will get for that book.
What if my book has been out for 6 months and I want marketing now?
Backlist marketing is genuinely possible but the strategy differs from launch marketing. The new-release algorithm boost is gone, so we cannot recapture it. What we can do: optimize the listing for evergreen discoverability, build the email list and author platform you skipped originally, run a structured Kindle Direct Promotion campaign (one of our premium services at $1,495) to reignite sales velocity, and structure ongoing Amazon Ads at a sustainable budget. Backlist marketing typically takes 90 to 180 days to show meaningful sales lift, vs 14 days for launch marketing. Foundation tier is usually the right starting point.
Can you guarantee my book will hit a bestseller list?
No, and any service that guarantees this is selling you fantasy. Some services pump a heavily discounted book through coordinated promo blasts to hit a sub-sub-category list for 4 hours, then call it "bestseller status" for marketing purposes. The "bestseller" claim is technically accurate and economically meaningless because the sales velocity dies the next day. Guaranteed-outcome and fake "bestseller" framing runs against the FTC's truth-in-advertising rules, which bar unsubstantiated performance claims and deceptive endorsements, and its 2024 rule targets fake reviews and testimonials directly. We do not market books that way. We focus on sustained sales velocity and ranking that continues after the campaign ends, not screenshot moments.
Will my Amazon Ads still run after the campaign management window ends?
Yes, if you keep them funded. The campaign architecture we build is designed to run profitably at lower management intensity once the launch window closes. Authority tier ends with a 60-day forward plan that you can execute yourself or hand to another vendor. Most authors continue running their best-performing campaigns at $5 to $25 per day in spend after our active management ends, which is sustainable for backlist sales over 12 to 24 months. We do not lock you into ongoing retainers. The campaigns are in your account, you own the data, you control the budget.
Can you help with the audiobook launch separately from the ebook launch?
Yes, but it is a distinct campaign with different mechanics. Audiobook discovery happens primarily on Audible (Amazon-owned) plus Apple Books and Spotify. The promotion levers are different: Audible Plus catalog placement, audiobook-specific ad networks (Chirp, Authors Direct), narrator-driven social audience reach, audio-sample optimization. We can run audiobook-specific marketing campaigns as a custom-quote service after launch. Foundation tier optimizes for ebook + print discoverability primarily. Authority tier touches audiobook through ACX setup but does not run audiobook-specific advertising campaigns.
What if my book is part of a series, should I market each book separately?
Series-marketing strategy differs significantly from standalone marketing. The cleanest approach is to launch Book 1 with full marketing, optimize for read-through to Book 2 (Amazon's algorithm tracks this and rewards series with high read-through rates), then launch each subsequent book with lighter marketing focused on existing series readers plus a small new-reader acquisition push. Discount-the-first-book strategies (Book 1 free or $0.99 permanently) often outperform paid acquisition for ongoing series sales. We will map series strategy on the consultation call if you have multiple books planned.
Can I see examples of marketing campaigns you have run for other authors?
Yes and no. We can show you anonymized case studies (genre, tier, ad spend, sales outcome) on the consultation call, but we do not publish specific author names or specific book titles in our marketing materials without explicit written permission, which most authors choose not to grant. Reason: many authors hire marketing services privately and do not want public association with paid promotion. The case studies show real numbers (ad spend, conversions, ranking changes, royalty estimates) without naming the books, which is standard practice in this category.
What happens if my ads underperform during the campaign window?
Underperforming ads are normal in the first 7 to 14 days of any new campaign. Amazon's algorithm uses that window to learn which audiences click your ads. The campaign management work in Step 4 of the process is designed to identify underperforming campaigns within 48 to 72 hours and either restructure them (different keywords, different targeting, different creative) or shut them down to protect your ad spend. We report weekly on what is working and what is not, with specific recommendations. If a campaign is structurally broken (genre mismatch, weak creative, wrong audience), we restructure it. If your ad budget is genuinely too low for your genre's CPC, we tell you on the consultation call before you spend.
Do you offer monthly retainer marketing or only project-based campaigns?
Project-based by default. Foundation tier (3-4 weeks), Growth tier (30-day campaign window), Authority tier (60-day campaign window). After the project ends, you have a forward plan and the campaigns are in your account to run yourself or hand to another vendor. Some authors return for second campaigns 6 to 12 months later for backlist reignition or new book launches. We do not offer ongoing monthly retainers because most authors do not need that intensity of management on books that are 12+ months old, and the ones who do are usually better served by hiring an in-house marketing person at that scale.
Do you work with authors outside the United States?
Yes. AuthorWings works with self-published authors across the United States, United Kingdom, Canada, and Australia. Campaigns center on your primary retail market, usually the Amazon storefront where most of your readers buy, and we structure Amazon Ads, email, and outreach around that market's economics. If you sell across several English-language storefronts, we prioritize the ones where your genre and price point convert best. Reporting still comes from your own ad and email accounts wherever you are based.
I'm a first-time author with no email list yet. Which tier should I start with?
Foundation tier is usually the right start. It builds the infrastructure a first-time author is missing: the optimized Amazon listing, the author website, the email list with a lead magnet and welcome sequence. Once that base exists, Growth tier adds the 30-day Amazon Ads launch most debut books need to find their first readers. Authority tier, with PR and paid review, is built for authors who already have audience traction, so most first-time authors do not need it at launch. On the consultation call we tell you plainly whether Foundation alone is enough for now or whether Growth fits your timeline and budget.
Next Steps
❦See exactly what your book project will cost
Build your quote in 60 seconds. Pick your services, see real pricing with no hidden fees, no forms, no waiting for a sales email. When you are ready, book a call with a book marketing specialist who will tell you honestly which of three things is true: this is the right fit, a different service serves you better, or now is not the time.
Mutual NDA available before the call on request. 100% rights retention guaranteed. No contracts until you decide.
AuthorWings· Transparent Pricing · 100% Your Rights
Last updated: July 2026